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Russian Social Networks: An Overview
October 1, 2011 20:57

Russia with 170 mln population has a big potential for social nets (SN) expansion. People’s desire to keep in touch, share and get information about friends, family members, class-mates, play games and just to be trendy has let social nets to grow in quality and quantity. Now it is Russian social nets, VKontakte, Odnoklassniki, Moy Mir, Moy Krug which are most popular among Russians.
 

VKontakte.ru is the largest and most visited social net in Russia and CIS. At the moment there are about 145 mln registered accounts, according to the contact catalogue of the site.  VKontakte.ru ranked the first by traffic in Russia having 25.5 mln unique visitors a day, at that 2.5 bln pages are opened daily. It is not only a quick and modern way of communication but also the place for searching soul mates in groups, organizing meetings, listening to music, watching video, developing business and music bands, advertisement positioning, playing games and many other opportunities offered by 6500 applications in VKontakte.
VKontakte.ru was founded by brothers Pavel and Nikolay Durov in September 2006 as a social net for students and graduates. By November 2006 registration was only by invitation, but then it became free and available for everyone. The amount of users was growing very fast and by July 2007, there were 1 mln registered users. In 2009 VKontakte.ru got ahead its main rival Odnoklassniki.ru in traffic for the first time, the number of users was about 70mln. November 2010 brought VKontakte.ru its 100 mln user. At the moment there are about 145 mln accounts, though a part of them are fake, created for filling in groups and distributing spam.
The site earns about $ 10 mln a month, the half of the profit is made by advertisement, mostly by contextual one. In 2010 the site revenue made up $ 94 mln. The site value is reaching $ 2 bln., according to Forbes.ru. 7.5% of shares is owned by Mail.ru Group.
VKontakte has also a domain VK.com. Its top-manages have already claimed they want their site to conquer European market.
 

Odnoklassniki.ru is a social net for searching and keeping in touch with former school classmates, university group-mates, colleagues. The site lets not only look for the lost connections but also communicate with the users by the means of massages and video chat, join various groups by interests and create your own ones, making new friends.
A user on his/her profile page may share his/her status, create photo albums, add various applications, watch through guest who has visited his/her profile, read friends and groups’ news in the news wall. In April 2010 the site offered on-line games. Now there are about 300 games of different kinds: logic, table, arcades, high popular farms and virtual worlds, which attract many users. From April 2011 one may post a video on the site.     
Traffic has reached its highest point of 10 mln people a day in March 2010. After this the website traffic started falling. Now the stable growth is observed. In March 2011, Odnoklassniki.ru is visited by about 19 million people daily, with 7.8 mln unique visitors a day.
The social net Odnoklassniki.ru was launched in March 26, 2006 by a Russian web developer Albert Popkov. Albert Popkov used to work in IT sphere in the UK, where he took part in developing directory services and in creating the social net Passado.com. From 2000 he started working on his own social service project like popular European net Classmates. When he went back to Russia he launched his project Odnoklassniki.ru investing his own means. In Autumn 2010 the social net joint the holding Mail.ru Group. The free e-mail service mail.ru now has a link to Odnoklassniki.ru.

Legal advice on Russian legislation

 

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Author: Irina Fomina

Tags: Russian social networks Russian Internet    

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