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Russian Search Engines to Cooperate
June 28, 2011 14:45


A month after beginning the exchange, Russian Yandex has started a project that will cetrainly allow the company to increase the capitalization. The largest Russia's search engine Yandex and its competitor Rambler has signed an ageement. From this month Rambler will use the search engine of Yandex. 
 
The whole point is that Yandex gives Rambler the technology and Rambler makes some adds: news blocks, weather blocks, ratings etc. That is, the company expects that this will make the searching more interesting and attractive. According to the agreement, Rambler will also show contextual advertising of Begun and Yandex.direct. 
 
We should remember some moments from the history of these companies to understand what this deal means for Russian Internet. 
The main difference between Yandex and other Russian Internet projects is that this company focuses on some selected segments of the market. As a result, Yandex has a leading position in two segments of Russian Internet — in searching and contextual advertising. 
 
In the early 2000s Yandex has been competing with Russian companies. In the middle of the decade it became clear that the contextual advertising and search engine has foreign rivals as well. The struggle continues. The American Google shows slow growing. In addition, Google behaves aggressively on the market. 
 
Thus, in 2009 a transition of Mail.Ru to the searching form of Google has been discussed in the press. Before this, Yandex had been a partner of Mail, but the company demanded that its logo should be shown in the search, but Mail.Ru refused to do that. And then came Google which agreed to cooperate with Mail.Ru on its terms. Mail.Ru took a system of contextual advertising from Google. 
 
Google also tried to work with Rambler. In 2008 the parties agreed that Google will gain control over Begun company, the biggest seller of the content of Yandex.direct. According to the agreement, Rambler would have to set its searching service on Rambler, but the deal never took place, as the Federal Antimonopoly Service forbidden it. After that Rambler remained with its own search but he failed to build up an audience to be considered as a competitor of Yandex and Google. 
 
Rambler was the first Russian company to start the search project on the Internet. This happened 15 years ago, 1996. During the 1990s Rambler held the leadership among other searching engines in Russia, but it began to give up with the appearance of Yandex. 
 
While the competitors have been improving their searching engines, Rambler has been changing its executives. Finally, Rambler owner got tired of this mess and decided to combine Ramble with his another project Afisha. 
 
Rambler's rejection from having its own searching service means that the company will focus on creativity. 
 
Yandex's partnership with Rambler is further proof of Yandex’s intention to dominate its home market, and Google now has an even greater fight on its hands to increase its presence and revenue in Russia, according to Mulilingual-Search. 
 

Author: Ksenia Dzhalagonia

Tags: Russian Internet Yandex    

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