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Printing Equipment Market Goes Down
November 16, 2014 11:47


The volume of the Russian market of printing equipment has reduced to $ 208 million.

The market of printing equipment in Russia amounted to 940,000 units of equipment in unit terms and $ 208 million in money terms for the third quarter of 2014. Compared to the same period of last year, it decreased by 5 percent in unit terms and 14 percent in money terms.

This was reported in the survey of the IDC research and analysis company. According to the analysts, the key reason for the decline of the market is the slowdown of the economic growth in Russia. The market of laser technologies fell by almost 6 percent in unit terms and 16 percent in money terms in the third quarter of 2014, compared to the third quarter of last year.

The sales of monochrome laser printers declined by 9 percent in unit terms, compared with the third quarter of 2013. The supplies of monochrome laser MFPs declined by about 6 percent. However, positive dynamics is observed for devices of medium and high performance. For example, the supplies of color laser MFPs grew by about 30 percent in the third quarter compared to the same quarter of last year. Analysts suggest that the growth of sales was due to the fact that medium and large businesses continue to upgrade their parks of printing equipment.

The incentives are the best efficiency and performance of acquired units of equipments. Inkjet printers have kept a negative trend marked already in the second quarter of 2014. At that, a drop in sales in the third quarter of 2014 amounted to only 1 percent in unit terms, compared to the same period of last year.

Reduction in the supplies of inkjet printers of basic (costing below $ 100) and medium (200-300 dollars) price levels was almost compensated by the increase in supplies of expensive devices (starting from $ 400). Just like laser printers, the segment of inkjet printers showed a significant increase in the supply of high-performance devices (e.g., HP OfficeJet product line). It is also noted that low-cost devices with continuous ink supply system are popular.

Author: Anna Dorozhkina

Tags: Russian economy     

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