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Renault Is Going To Use Moskvich Brand
October 17, 2015 10:07


The French carmaker Renault can start the production of cars under the “Moskvich” trademark. This was reported by “Izvestia”. According to the newspaper, the Russian Agency for Patents and Trademarks received applications from the company for the “Moskvich” trademark on October 7, and we are talking about eight names.

The deadlines for protection of these trademarks stipulated by the law have expired. “Most likely, the French needed “Moskvich” to separate their Russian budget models from the mainstream ones. The French sell Logan, Duster and Sandero in Europe under the brand of the Romanian subsidiary brand Dacia. In Russia these inexpensive cars leave their imprint on the entire model range of Renault. Therefore, most likely, they need “Moskvich” to take Renault away from the low-price segment” - the analyst of “VTB Capital” Vladimir Bespalov told to “Izvestia”.

According to experts, it will not be difficult for Renault to take hold of and use the “Moskvich” brands, as the French company in the Russian capital city is located on the premises of the Lenin Komsomol Automobile Plant, they have bought the entire share of the Moscow government in the enterprise.

“Moskvich” which began the release of small cars in the postwar years went bankrupt in 2006, although in fact it terminated its operations even earlier - the assembly of machines was stopped there in 2001, and a year later they stopped spare parts production.


Author: Anna Dorozhkina

Tags: Moskvich     

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