Low cost airlines “Pobeda” started providing a unique service – branding of aircraft on a commercial basis.
The new service will be offered only to the Russian companies in order to promote Russian brands. First aircraft in the fleet of low cost airline is called Vyatskiy Kvass. It started flying to Kirov symbolically where the legendary drink is produced at one of the oldest plants in Russia.
Aircraft VQ-BTH is branded for three months in the framework of contract with Vyatich company. As noted in the message, the world leaders of low cost carriages aim to gain profit by means of additional services in order to offer more tickets by low price. “Pobeda” expects to increase the quantity of tickets with minimal price of 999 rubles including all taxes and fees due to launching the new service.
Vyatich company is the oldest brewery in Russia founded in 1903 by a legendary Bavarian brewer Karl Otto Schnieder, a supplier for imperial palace. Karl Schnieder created a unique technology which traditions are transferred from generation to generation for more than a hundred years. The power of the production line is designed for annual output of 108 million liters of beer and 108 million liters of natural kvass. The products of Vyatich are supplied to 25 regions of Russia and CIS countries as well as exported to the USA and China.
Author: Anna Dorozhkina