Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS
russian visa

Russian Auchan will Update its Stores
May 16, 2018 23:42


Russian Auchan will update its stores and expand the range of goods.

According to François Remy, CEO of Auchan Retail Russia, the reorganization of the network operation model will start due to the change in the expectations of Russian customers over past two to three years. The design, equipment and assortment of goods will be changed in the stores, said the Top Manager.

"Until now, Auchan in Russia was positioned mainly as a discounter with a special emphasis on cheap goods. We call them as products of the first third of the assortment. The actual task is to give  customers more  offers, especially in the second and third third of the assortment, that is, in the middle and premium segments," Mr. Remi explained.

At the same time, Auchan intends to strengthen its image as a store with a wide range of products at prices below the average market prices. "But instead of being a discounter of inexpensive goods, we will be a discounter on the whole line. That means that even if it is a premium product, we should have it cheaper," the head of  Auchan Retail Russia explained.


Author: Anna Dorozhkina


Next Previous

You might also find interesting:

Cracking polonium mystery: premature conclusions Amount Of Oil Extraction Will Remain Same New regulations against abortions Swiss Investments to Russia Are Growing Regardless Crisis Russia Is Going To Grant a Loan to Belarus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share


search on the map
Russian business  Archeology  Russia travel  buy Russian designers  Russian Literature  Mercedes-Benz Fashion Week Russia  Russian singers  Gazprom Neft  Edgard Zapashny  Spaceships  Russian Cinema  Novosibirsk Regional Studies Museum  Romanovs  Russian children  Alisher Usmanov  Victory Day  Sergey Bondarchuk  music  Russian tourism  Russian sportswomen  ROSCOSMOS  Russian history  Russian Customs Service  flat rent in Moscow  Lopukhinsky garden  Russian souvenirs  IT  the Crimea  Exhibitions in Moscow  tourism  Old Moscow  Moscow attractions  Central House of Artist  Slavic Culture  Moscow  anniversary  electronic maps  Leonard Blavatnik  the Perm Region  Russian Avant-Garde  St. Petersburg  physiology  Irkutsk Region  Russian Kremlins  Fitch  Novosibirsk   Russian alpinism  Russian symbols   UFO  Russian dissidents 

Travel Blogs
Top Traveling Sites