(Soource: https://ology.sh/tsifrovaia-ekonomika)

Sharing Economy in Russia

The total volume of the main sectors of the joint consumption (sharing-economy) economy in 2018 will reach 511 billion rubles, as the Russian Association of Electronic Communications (RAEC) and the TIAR-Center predict. The growth will make 30 % in comparison with the last year.

At the same time, the main sector of the sharing economy in Russia is C2C commerce - the sale of things between citizens. It accounts for the Russian 72% of the sharing economy, and the size of the industry is estimated at 370 billion rubles.

Freelancers' exchanges occupy the second place, with approximately 19% of the sector making 98 billion rubles.  

Carsharing and carpooling together account for about 5% of the Russian sharing-economy. According to Anton Gubnitsin, Director General of the TIAR-Center, the influence of the sharing economy affects not only the digitalization of individual industries. “ESP contributes to the development of self-employment: today, about 2.5 million people work as freelancers, receiving orders through online platforms. It is also a way to reduce the burden on the environment. According to our estimates, the development of bicycle sharing and scooters in Moscow will reduce CO emissions by about 40 tons in 2018,” he notes.

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Scharing economy today is a catalyst for business transformation into a global platform, where people no longer divide knowledge and skills, but share them with each other. By 2025, the global economy of sharing will increase by almost 20 times and reach $ 335 billion,according to data published in the PwC report.

Stages of development

The studies of the HSE School of Business show that the sharing economy went through 5 stages:

Second hand sharing: offline sharing - the exchange of clothes and books in libraries.

Torrent sharing: online sharing of movies, music and any files.

Uber sharing: online and offline integration - sharing of houses, offices and transport.

Social sharing: exchange at the technological level entails the exchange of social statuses - the ownership of an expensive car and house ceases to be a vital goal, and comfort can be rented by pressing a button in a mobile application.

Ñonscious sharing: the blurring of social statuses and value orientations entails a transformation of consciousness — we choose a consumption model where intermediaries are consciously excluded, and choose the B2C model instead of C2C.

Now the society is completing the fourth stage and moving to the fifth.