(Source: https://www.retail-loyalty.org/news)

The Global Small and Medium Business Support Program titled “eBay Retail Revival” will start operating in Russia, as “360” reports. The first region where the program will be launched  - not only in Russia, but throughout Eastern Europe - is Yaroslavl Oblast and the city of Yaroslavl.

eBay and the Export Centre of the Yaroslavl Oblast have already launched a joint project called “The City of Export” aimed at “teaching regional entrepreneurs and bringing them to the global eBay platform, where the participants will have the access to buyers from more than 100 countries”.

Within the frame of the project, an online showcase featuring more than 300 products from Yaroslavl manufacturers will be available to eBay users from around the world. A marketing campaign to promote these products will be held in early 2019. It is scheduled to launch the second stage of the product in Udmurtia and Novgorod Oblast in late 2019, according to Ilya Kretov, the General Director of eBay in Russia, Israel and in the Emerging European Markets.

“We forecast the growth of the retail online market of export from Russia up to 10 billion US dollars in the next few years. However, in order to make it happen, we need more Russian entrepreneurs to enter the international market”, he added.

Export sales of Russian entrepreneurs are an alternative channel for economic development. For several months, eBay, REC and PayPal experts trained 15 Yaroslavl entrepreneurs in the basics of online sales and logistics, tools for promoting products on the marketplace and the rules for processing the necessary documents. The participation of Russian small businesses in the new support program will ensure the availability of an online showcase with more than 300 products from local manufacturers in Yaroslavl and the region for 179 million eBay customers worldwide. The region’s online showcase features items such as enamel, knitwear and sports equipment. In January 2019, a marketing campaign is planned to promote products from Yaroslavl manufacturers to foreign buyers.

Let us recall, AliExpress is working on the opening of representative offices of Russian companies on the TMall platform, as RBC reports. The site will sell products from VkusVill, Baltika, United Confectioners, KDV Group, etc. It is assumed that the site will purchase products from Russian companies and bring them to its warehouses in China, and then put them on sale; with the use of this scheme, TMall will be able to shorten the terms of delivery of goods to Chinese buyers to one day. The representative of AliExpress reported that the first stage will involve company’s negotiations with 30 suppliers from Russia who will provide about 1 thousand product brands. AliExpress Russia states that the goal of cooperation was “international expansion” of Russian brands and providing them with the access to the market “with the size four times larger than the population of Russia”.

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