Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS
russian visa


Russians On the Social Networks
August 31, 2012 18:58


The most popular social networks in Russia (Photo credit: Anna Dorozhkina 2012)
Russians have become one of the most intense and frequent users of various IT products and services in the world. This can be the reason why the time the Russian people spend on social media networks is more than twice the global average. They create communities, integrate their businesses into the social networks, send instant messages to friends and participate in discussions with peers and colleagues. What are their main preferences and concerns? What are they searching for while being on-line? You will find the answers below.
 
MASMI Research Group”  interviewed the Russian respondents via different Internet channels asking them several questions concerning their experience and opinions of the social networks. The research demonstrates that the most popular social networks in Russia are Vkontakte, Odnoklassniki and MoiMir, while Facebook is preferred by only 11% of respondents. It should be noted that only 1% of the Internet users don’t have their personal accounts on social networks.
 
Vkontakte is the current market leader in Russia. One of the main benefits for its users is the absolutely free music and video content. Everyone can easily post and share them here.
Vkontakte’s design has lots in common with Facebook. But there is a difference in the audience, which is more globally-minded on Facebook. The Russian users of Facebook usually have friends globally and travel a lot.
Odnoklassniki, meaning “schoolmates”, mostly focuses on sharing and rating photos with the minimum of background information about the user. The age profile of its audience is a bit older than on Vkontakte, and there are less students registered here.
MoiMir was founded as a part of Mail.ru platform, which is the most popular email service in Russia. Many people arrive at MoiMir as a result of their mail boxes being registered at mail.ru. As MoiMir has the common ownership with Odnoklassniki, it is predicted that the two services will be consolidated in the future.
 
“MASMI” also explored the main objectives of Russians on the social networks, and the results showed the following peculiarities:
-         more than 50% of the active users enjoy chatting and sending instant messages to their friends via the social networks;
-         13% of people use social networks to look for their ex-colleagues, relatives and friends;
-         7-8% believe that the social networks may help them to establish new contacts and entertainment.
 
The intentions of the Russian social networks’ users vary:
-         8% enjoy playing on-line games;
-         7% communicate and collect different information;
-         4% follow their friends’ and relatives’ activities;
-         11 % try to find some info about the third parties they are interested in.
 
Another indicator that has been measured is the frequency of checking the personal accounts:
-         29 % of active users do it 2-4 times a day;
-          21% - more than 10 times a day;
-         17% check their accounts via mobile phones 1-2 times a week;
-         about 6% of the respondents are on-line practically round-the-clock via their mobile gadgets.
 
By the way, according to the different statistics, Russians under 24 are the third-largest users of the advanced mobile devices in the world. More and more people are switching over to smart phones from the standard PCs while being on the social networks. No wonder that this social networks’ growing popularity encourages businesses to build on-line connectivity with their audience, and thousands of Western brands have already created profiles in Russia.
 
 

 

Anna Dorozhkina




Author: Anna Dorozhkina

Tags: Russian social networks Russian Internet Russian social networks users   

Next Previous

You might also find interesting:

New Internet Zone .rus (.) FindFace Service Yahoo Livetext Appeared In Russia VKontakte Recorded a Sharp Increase In German-speaking Users VKontakte Is the Most Dangerous Social Network For Children





comments powered by Disqus




Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share


TAGS:
Ural Cuisine  Mercedes-Benz Fashion Week   Russian tourism  Chebarkul Meteorite  Book Fairs  Russian sport  Soul of Russia  Moscow  Arkhangelsk  Graphic Art  Moscow actions  Exhibitions in Moscow  Northern Ural  Festivals in Moscow  Russian Cinema  St. Petersburg  Rostov  Semyon Farada  travel to Russia  Mercedes-Benz Fashion Week Russia  Emperor Nicholas II  Russian Pop Music  Suzdal  invest  Central House of Artist  Vladimir Tsigal  calendar  Satellites  Stay Home Online Events  Russian business  EU sanctions  UNESCO World Heritage List  Peace Makers  Exhibitions in St. Petersburg  Moscow Theatres  Naïve Art Museum  Contemporary Arts  Vasily Lanovoy  Russian regions  Sports Facilities  International Relations  Mikhail Krug  Peterhof  Vauxhall Center  Dno  Old Moscow  Andrey Smirnov  Joseph Stalin  VTB  protest actions 


Travel Blogs
Top Traveling Sites