Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS
russian visa

Electronic Books Market Growth
October 18, 2014 18:40


 The Russian market of electronic books grew by 37% - up to $ 13 million - at year-end of 2013, as compared to the previous year, as the experts of J'son & Partners Consulting calculated. Three years ago, in 2010, the sales of books were about six times less.

J'son & Partners consider the texts, not the readers (electronic gadgets designed for long-term storage and reading of hundreds of books), to be the e-book market. The most part of the purchases of books by Russian users is made via personal computers and laptops, the smaller number of books are purchased via mobile devices, but the share of such purchases is growing rapidly.

“Only 21% of e-books were purchased through the mobile network in 2010. However, at year-end of 2012 the share of such consumption rose to 46%, and this share is expected to increase up to 77% by the end of 2016” - the representative of J'son & Partners Consulting Kirill Ostrovskiy told to RBC.

J'son & Partners connects the rapid development of the industry with the growing popularity of mobile devices convenient for reading books, increasing variety of e-books, development of the legal market and reduction in the average price of books in digital format.

There are two main obstacles hindering further growth of the market, according to the experts. First, these are a large number of illegal services in this segment and the absence of major international players, such as Amazon, on the Russian market. According to the company estimates, 92% of users download books, including their pirated copies, from the Internet for free.

The second obstacle is the lack of a culture of consumption of paid content typical for all segments of the Russian digital market, the company clarifies. The share of Russia in the global e-book market is only 0.1% for the time being. However, according to the agency forecasts, the Russian market will grow by 132% in 2016, in comparison with the results of 2013 and will reach about $ 30 million. 

Author: Anna Dorozhkina

Tags: electronic books     

Next Previous

You might also find interesting:

Vkontakte Violated Copyright MegaFon May Join The Clean Internet Group, To Monitor the WWW New Internet Zone .rus (.) VKontakte Is the Most Dangerous Social Network For Children Electronic Books Market Growth

Comment on our site

RSS   twitter      submit

Ice Shows  Musika Frère  biology  The Ivanovo Oblast  Jazz  Ukraine  All-Russia Science Festival  Stephen Fry  Russian political parties  Chinghiz Aitmatov  Leo Tolstoy  Russian Cinema  Russian science  Yaroslavl   Rostov Region  Russian natural reserves  Russian economy  Russian Orthodox Church  Rock Music  budget  Itinerants  Parliament in Action  Russian business  Moscow State University  Mercedes-Benz Fashion Week Russia  sanctions  Russian oil and gas industry   Sheremetyevo  Moscow  Russian regions and cities  Russian tourism  Russian scientists  Zaitsev  Chekhov  Crimea  Sumo Wrestling  St. Petersburg  Chelyabinsk  Exhibitions in Moscow  Flea Markets  FC Terek  Russian flag  Penza Museums   PayPal  Russian painters  Olympic mountain village   Parking  Konstantin Latyshev  Festivals in Moscow  business 

Travel Blogs
Top Traveling Sites