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Aliexpress App Gains Popularity In Russia
April 8, 2015 15:59


The Chinese online store Aliexpress has become a leader in Russia in the number of downloads of all free software in the official Google Play store for Android.

It has become known from the official statistics of Google Play. Aliexpress works on promoting its mobile app namely for Android, it is only on the18th place for iOS. Aliexpress has surpassed the most popular free services for mobile phones - social networks and instant messaging applications - in the number of downloads in Google Play. The program of the online store allows you to buy Chinese electronics, clothing and other goods.

In the top of Google Play free apps it is followed by the social network “VKontakte”, messengers “Viber”, “WhatsApp” and “Skype”, as well as the social network “Facebook”. The website is also popular in Russia. In February the number of its visitors amounted to 17.5 million people, it is the 10th Internet project in Russia in the number of users, according to market research of TNS company.

The positions of Aliexpress in AppStore for iPhone and iPad are much weaker. It occupies the 18th place in Russia and is inferior in the number of downloads not only to messengers, but to the game “Traffic cop simulator” and the application of Sberbank of Russia, according to the statistics of App Annie service. The owner of Aliexpess, the Chinese Internet company “Alibaba” is working on promotion of the mobile application for Android and regularly makes special offers in Russia and China - for example, returns to the buyer’s account two dollars from every purchase.

On the day of the Chinese sales, November 11, 2014, the users of Alibaba made more purchases via smartphones and tablets than via computers, according to the representative of Alibaba in Russia Mark Zavadsky. According to the data of App Annie, Russia has become the first country in the world where the mobile application of Aliexpress has reached a leading position in the number of downloads in Google Play.


Author: Anna Dorozhkina

Tags: Aliexpress Russian Internet    

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