“A beauty parade” has started here, just a few steps away from the famous St. Isaac's Square in the heart of Saint Petersburg. Visitors will see paragons of jewelry from all over Russia at the Demidov's Mansion. In the middle of summer, the magnificent halls of the ancient luxury house are shining with the dazzling splendor of jewels and gems. Visitors have a unique opportunity to purchase high quality jewelry right from manufacturers at factory prices. The exhibition runs here from July 6 to July 9.
In addition to seasonal trends, the exhibition presents refined minimalistic ornaments, as well as jewelry in ethnic and vintage style. Of course, you cannot do without the magnificent ornaments of gold: with abundance of Yakut diamonds and Ural gems, designer jewels of gems and silver, an incredible variety of pearl art works, silverware and interior design items.
The majestic halls of the Demidov’s Mansion are housing stands of more than 150 companies offering ornaments and various trends of arts and crafts. Among those high quality valuables, not only women but men as well as can find something attractive for their own use. A section with luxurious painted chess and backgammon sets is meant for them specifically.
Ornament fans will be especially pleased with their availability at producers’ prices. A number of items will surprise with their affordability. At the same time, expensive jewelry also offered at the exhibition, can be considered as promising investments. All comers will have a chance to check up the newly purchased jewelry or items from their own collection for authenticity with an invited expert gemologist.
Due to immensely high popularity of the previous exhibition and the increase in the number of participants, the exhibition space has been expanded with two more halls.
A number of special events will also take place within the framework of the exhibition.
Only during the exhibition its visitors will have a unique opportunity to join one of the three excursions around the Demidov Mansion at 12 am, 3 pm, and 6 pm on July 6 and 7. In addition to that, the exhibition program includes daily drawings of valuable prizes, as well as the celebration of the Family, Love and Fidelity Day on July 8.

The Demidovs’ Mansion
The residence of an industrial tycoon from the Urals, the house of the St. Petersburg Mayor, a religious Protestant center… - all that was true about the Demidovs' Mansion.
The history of the Demidovs dynasty goes back to the epoch of Peter the Great. The tsar-reformer relied on the merchant class, realizing that its representatives, being free, enterprising and active, are most useful for reorganization of Russia.
A direct descendant of Peter the Great's associate, a large-scale owner of factories in the Urals, the state councilor Pavel Demidov had practically unlimited financial possibilities at the time of purchasing of this mansion in 1836.
The Demidovs' Mansion is famous for its Atlantis and Caryatids, which decorate the main entrance. However, the building gained its special fame thanks to the unique Malachite Hall it harbours inside. The point is that previously malachite was not used as a finishing material because of its high cost and processing difficulties. It was normally used to decorate various knick-knacks for rich people. Here, the hall’s columns and fireplace were decorated with malachite, mined in the Ural quarries owned and managed by Pavel Demidov. Only following that breakthrough the malachite was used for paneling the halls of the Winter Palace and the iconostasis of St. Isaac's Cathedral.
Currently, the Demidovs’ Mansion is rented by the Baltic Bank.
The Demidovs’ Mansion is located at the address: 43, Bolshaya Morskaya Street, next to the Admiralteiskaya metro station.
See details on the official website