The museum is located in the territory of Europe’s biggest Coca-Cola plant situated in Novoperedelkino, Moscow. Nowadays it is a venue equipped in tune with the times and divided into four thematic zones. At the very entrance into the museum the history of Coca-Cola starts unfolding: its walls are ornamented with vintage graffiti and drawings that illustrate the brand’s development of a brand.
One of the museum sections is dedicated to the initial stage of the company’s development. It has a stylized drugstore of the Coca Cola recipe inventor John Stitt Pemberton, a former officer of the confederation army. It happened on May 8, 1886 — since then that small production has turned into a gigantic multinational corporation. Next to antique settings there is a big plasma screen demonstrating videos related to the company. Do you happen to know, that Santa Claus wearing a red-and-white dress as we know him was launched by order of the Coca-Cola company in the 1930s? Do you know that the Coca-Cola logo has remained invariable since 1859, when it was designed by Frank Robinson, the accountant of John Stitt.
The main exhibit of the museum eco section is a model of the Moscow plant in scale 1:220. It is made so realistic that all the manufacturing lines and departments are visible. Very few people are engaged in this work directly, since all the processes are automated. Just like in all other Coca Cola museums in the world, its curators try to draw attention to environmental friendliness of producing the drink and rational use of water resources.
After the excursion the visitors can watch the best films of the company. The museum boasts state-of-the-art technological novelties: the course is accompanied with 3D images, and the screen works like a huge iPad.
The museum visitors like to be photographed next to a gigantic Coca-Cola bottle placed in one of the museum halls. Coca Cola bottles in general are a special pride of the museum. The exposition presents ornamented bottles designed by Karl Lagerfeld and Jean Paul Gaultier worked, as well special Coca Cola containers created at the Imperial Porcelain Plant.
A place of honor in the museum is given to its special prize — the plant in Novoperedelkino got it as the best Coca Cola enterprise of 2011.