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Punk Art By Moscow Art and Industry Institute
October 25, 2015 23:12


The PUNK ART rebellious project was presented by Moscow Art and Industry Institute headed by Alexey Yegorov. This was the project to inaugurate the business program of the MBFW Russia's fourth day. "Punk is pure body art," Alexey Yegorov says, which is why the Soviet tradition of careful attitude to clothes made it possible for the garments to turn into hand-made masterpieces. Today, according to Alexander Belonogov, an invited speaker, Russian punk culture needs a leader who would "set the style." The presentation continued with a runway show featuring rivet leather jackets with appliqué portraits of celebrities.

The show was followed by an innovation session titled 'Virtual Reality Changing the Fashion World and Beyond.' YouVisit company and its representatives, director Mike Turino and creative director Ben Leonberg told the audience about the most state-of-the-art techniques to present the reality. The site content is available on App Store, and is supported by computers, iPhones and smartphones with Android OS (Samsung).  With the help of the most advanced technologies and a cutting-edge 3D set the users can take a dive into the world of virtual reality. The project was first introduced during the Mercedes-Benz Fashion Week Russia – thanks to YouVisit there will be a chance to get to know the fashion world from the inside, follow the working process of designers and models, "visit" the missed catwalk shows, see the details of the garments and accessories shown on the runway. It is planned to create special lookbooks for designers – all models and the entire collection will be on display in one frame for the customer to choose particularly what he or she likes.

The day's business program finished with an open lecture by Yana Dmirtiyenko, style director at, during which she revealed the interconnection between fashion trends and interior solutions. Various styles, shapes and colors dominating the world runways are reflected in the house interiors: textiles, utensils, designs – all of these are subject to the influence of fashion trends. The foreground of the interior exhibitions is taken by the shades of lilac and blue; flower, animalistic and plant prints, pastel shades as well as such materials as leather, velvet, wood and metal.

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     


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