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FAS has promised to approve Wimm-Bill-Dann's takeover
28.12.2010 14:25
FAS has promised to approve Wimm-Bill-Dann's takeover

The Federal Antimonopoly Service (FAS) is going to approve the deal of purchasing Russian dairy products Wimm-Bill-Dann by American PepsiCo.
      According to Federal Antimonopoly Service, Wimm-Bill-Dann holds about 30% of Russia's dairy market and is not considered as a monopoly. Juice market share of WBD is about 40-45%. PepsiCo's decision to buy WBD was revealed on December, 2. The amount of the transaction is estimated at 5,8 billion dollars.
      According to PepsiCo, the approximate development strategy is to develop the dairy business in Ukraine, Kazakhstan and Central Asia, to introduce new products on the Russian market and develop the segment of baby food.
Author: Ksenia Dzhalagonia


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