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The Novgorod Television will Pay a Fine for the "Goat"
29.07.2011 15:27
The Novgorod Television will Pay a Fine for the
He doesn't watch the Novgorod Television. Do you?

The Federal Antimonopoly Service (FAS) has ordered the "Novgorod Regional Television" to pay a fine at the rate of 100.000 rubles for the ambiguous comparison of Novgorod citizens with goats on the advertising poster.


The hearing for the case took place on 28th of July. The court has appointed the minimum sum for such cases.


At the beginning of July the Federal Antimonopoly Service brought a case against the Novgorod Television for violation of advertising legislation. One of the citizens had complained, that, in his opinion, there were some abusive advertising posters with the image of a goat that read: "It doesn't watch the Novgorod television. Do you?"


FAS has come to an opinion that that advertisment is improper because "it makes a negative attitude" to all the citizens, who don't watch the Novgorod television for some reasons.


In December 2010 Alexander Malkevich, the general director of the Novgorod television, wrote in his blog that the posters with the goat had become the company's new advertising vehicle. 3000 printed copies were placed on billboards in different public places around the city.



Author: Julia Shuvalova

Tags: Russian television lawsuit Russian advertisement Veliky Novgorod  

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