Ozon.ru has attracted investments to the record amount of $100 million, the company’s press-release reports.
      
       The investors are Ru-Net Funds of Leonid Boguslavsky, Index Ventures, Alpha Associates and the Japanese online-retailer Rakuten.
      
       The leading investor is reportedly ru-Net, with at least half the amount in share. The transaction has become the biggest investment into electronic commerce in Russia. Morgan Stanley Bank acted as Ozon’s adviser.
      
       Ozon is going to direct the invested funds to opening new will call centers, improving the delivery and logistics system, IT infrastructure and increasing the assortment.
      
       The investments will also be useful for development of the Ozon.travel project.
      
       It is underlined that Baring Vostok Private Equity Fund, the shareholder and investor of Ozon.ru since 2000, has not sold its stocks and remains the major owner of the project.
      
       The Internet shop profits in 2010 increased by 34 %, i.e. by 4.15 milliard roubles. The number of registered users makes 5.2 million people.
      
       Source: forbes.ru