Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Victoria's Secret Comes to Moscow
15.09.2011 11:27
Victoria's Secret Comes to Moscow

One of the world's largest retailers, Victoria's Secret, will open four lingerie stores in Russia's capital, a source in its parent company said on Wednesday.

      Such a great present for Russian women was prepared by Moneks Trading, which already operates Next, The Body Shop, Claire's, MúAúC, Mothercare and American Eagle brands.

      The first store in Moscow is to open on September 30, in the Mega shopping center at Tyoply Stan. The second store will appear on October 3, in Moscow’s Kapitoly shopping center, The third one will be opened in November, in Mega Khimki. And the fourth store is to open in December, in the Evropeisky shopping center.

        The retailer's spokesman said the company has already developed a "special concept" to distinguish Russian stores from its Americans cousins, and that Russian lingerie retailers should be ready for a very strong competitor.

      According to Darya Yadernaya, head of the analytical department at the fashion industry service provider Esper Group, Victoria's Secret's success at Russian market is predetermined, as many Russian women know that brend and have experience of buying it abroad.

      Lingerie sales in Russia are rising 10-12 percent annual, compared to a 2-3 percent growth in Europe and 3.5 percent in the U.S, Yadernaya said. Budget and lower middle segments of the market have currently the best prospects for growth today. 


Sources: RIA Novosti The Moscow News

Author: Julia Alieva

Tags: Russian shops Russian business    

Next Previous

You might also find interesting:

Restrictions On the Import Of Pork
The Russian Government Will Allocate 80 Billion Roubles to Support Industry
Bank of Russia: the Crisis Of August 1998 Is Now Impossible
LetterOne Will Invest In the Foreign Segments Of Retail Trade
Rates On Mortgage Loans Were Reduced

comments powered by Disqus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

Russian Parliament in Action

search on the map
Russian opera singers  Alexander Belyayev  Russian bureaucracy  Boris Nemtsov  Yekaterinburg Airport  Russian business  Dno  Aleksey Mordashov  St.Petersburg Museums  Russian tourism  Sakhalin Islands  Russian directors  Andrei Zvyagintsev  Russian exhibitions  Russian actors  Uralsib   Depardieu  Samara  MYSTERIA Festival  Exhibitions in Moscow  Moscow  EU sanctions  Painting  Karelia   Pushkin Museum of Fine Arts  Russian history  Zenit St. Petersburg  Historical Exhibitions  Russian Cinema  Russian roads  Archeology  Russian mobile networks  Nerungri  Heroism   Bob Marley  Merchant Houses  Smolensk  Russian Literature  accommodation in Russia  Moscow monuments  Iskitim  Russian Internet blacklist  Mercedes-Benz Fashion Week Russia  Moscow Zoo  Central House of Artist  Rogovs House  Sochi Games   Elena Roerich  Mitki  Lago-Naki 

Travel Blogs
Top Traveling Sites