Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Victoria's Secret Comes to Moscow
15.09.2011 11:27
Victoria's Secret Comes to Moscow

One of the world's largest retailers, Victoria's Secret, will open four lingerie stores in Russia's capital, a source in its parent company said on Wednesday.

      Such a great present for Russian women was prepared by Moneks Trading, which already operates Next, The Body Shop, Claire's, MúAúC, Mothercare and American Eagle brands.

      The first store in Moscow is to open on September 30, in the Mega shopping center at Tyoply Stan. The second store will appear on October 3, in Moscow’s Kapitoly shopping center, The third one will be opened in November, in Mega Khimki. And the fourth store is to open in December, in the Evropeisky shopping center.

        The retailer's spokesman said the company has already developed a "special concept" to distinguish Russian stores from its Americans cousins, and that Russian lingerie retailers should be ready for a very strong competitor.

      According to Darya Yadernaya, head of the analytical department at the fashion industry service provider Esper Group, Victoria's Secret's success at Russian market is predetermined, as many Russian women know that brend and have experience of buying it abroad.

      Lingerie sales in Russia are rising 10-12 percent annual, compared to a 2-3 percent growth in Europe and 3.5 percent in the U.S, Yadernaya said. Budget and lower middle segments of the market have currently the best prospects for growth today. 


      

Sources: RIA Novosti The Moscow News


Author: Julia Alieva

Tags: Russian shops Russian business    

Next Previous


You might also find interesting:

Central Bank: Economic Decline in Russia in the Third Quarter was 3.6 %
23.11.2020
Yandex Introduced a New Generation of Unmanned Vehicles
02.06.2020
Half of Moscow Fitness Clubs may Go Bankrupt by the End of the Year
16.12.2020
Skolkovo Foundation Temporarily Stopped Issuing Grants
15.07.2020
VkusVill Opened in Netherlands
02.06.2020



comments powered by Disqus




Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share


TAGS:
St. Petersburg  Nizhny Novgorod Region  Russian drinks  St. Petersburg Parks   Festivals in Moscow  animation  travel to Russia  Exhibitions in Moscow  Rock Music  Musicals in Moscow  Elbrus  Mercedes-Benz Fashion Week Russia  Russian airlines  Andrey Baskakov  Transaero  nuclear power plants  Lipetsk   Legends  Belomorskaya station   Russian regions  Domodedovo Airport   EU sanctions  Vladimir  Peredelkino  Russian tourist destinations  Khvalynsk  Leonid Gaidai  Novosibirsk Oblast  Julia Samoilova  Russian tourism  Kabardino-Balkaria  English-speaking  New Jerusalem Museum  Yaroslavl Region  State History Museum  Russian Cinema  Russian Theater  Joy Division  VTB  Copies of Paintings  RAO UES  Moscow Metro  Moscow  Alexander Alexandrov  Times Higher Education  Russian business  ecology  Social Network  Koffein Vote and Never Lose  Russian designers 


Travel Blogs
Top Traveling Sites