Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Victoria's Secret Comes to Moscow
15.09.2011 11:27
Victoria's Secret Comes to Moscow

One of the world's largest retailers, Victoria's Secret, will open four lingerie stores in Russia's capital, a source in its parent company said on Wednesday.

      Such a great present for Russian women was prepared by Moneks Trading, which already operates Next, The Body Shop, Claire's, MúAúC, Mothercare and American Eagle brands.

      The first store in Moscow is to open on September 30, in the Mega shopping center at Tyoply Stan. The second store will appear on October 3, in Moscow’s Kapitoly shopping center, The third one will be opened in November, in Mega Khimki. And the fourth store is to open in December, in the Evropeisky shopping center.

        The retailer's spokesman said the company has already developed a "special concept" to distinguish Russian stores from its Americans cousins, and that Russian lingerie retailers should be ready for a very strong competitor.

      According to Darya Yadernaya, head of the analytical department at the fashion industry service provider Esper Group, Victoria's Secret's success at Russian market is predetermined, as many Russian women know that brend and have experience of buying it abroad.

      Lingerie sales in Russia are rising 10-12 percent annual, compared to a 2-3 percent growth in Europe and 3.5 percent in the U.S, Yadernaya said. Budget and lower middle segments of the market have currently the best prospects for growth today. 


      

Sources: RIA Novosti The Moscow News


Author: Julia Alieva

Tags: Russian shops Russian business    

Next Previous


You might also find interesting:

Artificial Intelligence in Russian Business
20.05.2019
The Moscow Authorities Plan to Simplify the Process of Entry of Businesses Into the Innovation Cluster
24.02.2019
Shadow Sector Salaries in Russia
14.10.2019
The Number of Sentences Imposed by Russian Courts with Regards to Economic Crimes has Increased by 20%
16.05.2019
The Best Russian Banks by Forbes
05.03.2019







Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

search on the map
TAGS:
public transport  Russian sanctions   Ivan III  Artur Fonvizin  ASNARO  Moscow  Russian fashion  airport transfer in Russia  Board Of Guardians  Kimono  Alexei Popogrebsky  Ulo Sooster  Russian rouble  travel to Russia  Ardatov  Andrei Arshavin  Exhibitions in Moscow  Bolshoi Theatre  Newborn  Russian society  Printed Goods  Book Tickets for Ballet  St. Petersburg  Russian exhibitions  Sochi 2014 Paralympic Games  Zaryadye  Festivals in Moscow  Festivals in Saint Petersburg  Moscow weekends  Aleksey Mordashov  Russian regions  Russian tourism  Kaluga Region  Northern Ural  Russian Cinema  Vladimir Dahl  Barnaul Metro  Alexei German Jr.  Suzdal  Mercedes-Benz Fashion Week Russia  Darwin Museum  Siberia  Russian business  Archaeology  Russian Museums   Lev Landau  Free Events  Tver region  ROSCOSMOS  Mary El Republic 


Travel Blogs
Top Traveling Sites