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Euroset, one of the largest mobile retailers, intends to give up its managing monobrend mobile elite phones Vertu shops, informs the newspaper Vedomosti referring to Alexander Malis, Euroset President. The market of elite mobiles stagnates, as wealthy buyers prefer multifunctional smartphones like iPhone.
Euroset opened the first monobrand boutique Vertu in 2004. Now it manages three brand shops. Seven more Vertu shops are managed by Wital, the exclusive German distributor. Wital has opened four shops for the last year and a half.
The average cost for an elite mobile phone is about 6.5 thousand Euro. The whole Russian market size is estimated more than $100 mln.
Author: Irina Fomina
