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In 2011 German Metro Group, famous for its small-scale wholesale hypermarkets, is to open some food shops of 40-100 sq meters in Russia. Afterwards Metro plans to develop the new format on franchise, reports Komersant.
Licensee won’t pays royalty, but they are likely to be obliged to buy products in Metro Cash&Carry network. The new network will get a brad without connection with Metro. The new brand is being worked out.
The first Russian Metro small-scale wholesale hypermarkets were opened in Moscow in 2001. Now Metro Cash & Carry manages 58 small-scale wholesale hypermarkets in Russia. Metro Cash & Carry is a part of German Metro group, which is represented in 30 countries with more than 670 small-scale wholesale centers.
Author: Irina Fomina
