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Moscow Starts to Advertise Its Tourist Facilities
27.09.2011 11:01
Moscow Starts to Advertise Its Tourist Facilities
Moscow

Moscow is planning to attract more tourists this year with the help of various advertisements. Russian and foreign TV channels will play an important role in this task. The series of programmes has been already launched on BBC and Russia Today and soon it can be watched on “TV Centre”. 

      As for the radio, “Mayak” has been chosen as the most popular broadcasting station and the audience will be able to listen to a new programme about Moscow tourism.

      Advertising materials will also appear in Russian and foreign print publications, it can be read in newspapers and magazines during a train or plane trip.

      The information about Moscow has been already published in famous European and American mass media with total circulation of about 4,5 million copies.

      Government is also planning to invite foreign jourlnaists to Moscow and to uptade tourist information in the Internet, especially in social networks.

        Another important purpose is to organize different events, like festivals, for example, that can attract tourists and become the city's trademark. 

      Source: www.ratanews.ru. Image courtesy: www.atorus.ru  

       


Author: Natalia Semicheva

Tags: Russian tourism Moscow    

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