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The company PepsiCo has refused from placing its advertisement on all Russian TV channels by the end of the year.
The refusal may be connected with acquiring the company Wimm-Bill-Dan by PepsiCo in the beginning of 2011. The amount of the deal was $5.4 bln. Now PepsiCo is planning to review its ads strategy in Russia.
PepsiCo is recorded the 13th largest advertiser in Russia. The whole refusal from ads placement is a unique case, reports The Vedomosti.
In Russia the company PepsiCo produces brand products Pepsi, Aqua minerale, Lipton, Cheetos, Lays, juices Ya and Tonus.
Author: Irina Fomina
