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PepsiCo Removed its Ads from TV in Russia
5.10.2011 18:40
PepsiCo Removed its Ads from TV in Russia

The company PepsiCo has refused from placing its advertisement on all Russian TV channels by the end of the year.

The refusal may be connected with acquiring the company Wimm-Bill-Dan by PepsiCo in the beginning of 2011. The amount of the deal was $5.4 bln. Now PepsiCo is planning to review its ads strategy in Russia.

 PepsiCo is recorded the 13th largest advertiser in Russia. The whole refusal from ads placement is a unique case, reports The Vedomosti.

In Russia the company PepsiCo produces brand products Pepsi, Aqua minerale, Lipton, Cheetos, Lays, juices Ya and Tonus.

Author: Irina Fomina

Tags: advertising Russian business    

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