LookAtMe, a popular Russian web portal dedicated to contemporary Arts, Fashion, and Music has announced the start of its own Internet TV. The audiences will now be able to follow the latest style and design trends, catwalk reports, and fashionable looks in a new audio-visual dimension.

      Aimed at trendy audiences, globally known under the name of hipsters, the portal has been updating them on the newest trends since 2006. Recently published materials include an interview with the creator of Moleskine brand, a review of A Midnight in Paris by Woody Allen, and a diary of a Russian catwalk model in Paris.

      It is not unknown that, for a variety of factors, the global trends have been reaching Russia with a small delay. A comment to the news about Internet TV on LookAtMe website says, "Videoblogging is the future, and LookAtMe is on top of things". Considering that videoblogging has for years been the future for America and Europe, to place the portal in the avant-garde of trends is a bit of an overstatement.

      Currently the vlogs include tips on shaking up a couple of trendy cocktails (Manhattan is one of them), a video starring a beautiful girl (more is promised), and reviews of trendy places for trendy public. The lingering cinematography helps cocktails and places to "ebashit luk", which in the vocabulary of a Russian hipster means to "photograph the look". In the video a Strelka bar, chosen the trendiest place in 2010, is profiled.

      (Russia-InfoCentre team chose to withdraw from a literal translation of the Russian expression, for the reasons of decency).

      

      Source: LookAtMe.