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The company Intourist is to join its hotel net under the new brand Intotel hotels&resorts, reports the Izvestiya.
The company intends to change its old logo. In the newly developed logo two sky scrapers are depicted instead of a bird and a globe. The trade mark will be registered at a patent authority in the class of restaurants, hotels, touristic business and advertisement.
Rebranding is one of the opportunities for the Russian hotel operators to resist competition from the side of foreign companies.
Now the company Intourist has ordered to think through the hotel business development concept to strategic consultants. Intourist plans to acquire some hotels in the territory of Russia and enlarge its hotel net.
Author: Irina Fomina
