Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Intourist to Attract Tourists with its New Brand
26.10.2011 11:07
Intourist to Attract Tourists with its New Brand
Intotel hotels&resorts logo

The company Intourist is to join its hotel net under the new brand Intotel hotels&resorts, reports the Izvestiya.

      
The company intends to change its old logo. In the newly developed logo two sky scrapers are depicted instead of a bird and a globe. The trade mark will be registered at a patent authority in the class of restaurants, hotels, touristic business and advertisement.

      
Rebranding is one of the opportunities for the Russian hotel operators to resist competition from the side of foreign companies.

      
Now the company Intourist has ordered to think through the hotel business development concept to strategic consultants. Intourist plans to acquire some hotels in the territory of Russia and enlarge its hotel net.

      

www.lenta.ru


Author: Irina Fomina

Tags: Russian tourism advertising    

Next Previous


You might also find interesting:








Comment on our site


RSS   twitter      submit



TAGS:
Bashkiria  St. Petersburg  Satellites  Russian economy  Russian medicine  Victory Day  LUKoil   Russian Internet  Kolomenskoye Park  Mercedes-Benz Fashion Week Russia  Birds  White Nights Festival  Bureaucracy  Suleiman Kerimov  Russian Cinema  Federal Register of diplomas  Leo Tolstoy  Russian festivals  Far East  Russian science  Air Transport   Cossacks  Russian Rock Music  Russian courts  Fashion Futurum  Konstantin Korovin  Exhibitions in Moscow  Russian nationalists  Russian scientists  Russian automobile industry  Mikhail Bulgakov Museum  Russian Rock  Mikhail Prokhorov  Fabrika  Ryazan  Omsk  Russian oil companies  North Caucasus  Dmitry Mitrokhin  Gerard Depardieu  Fedor Bondarchuk  economic crisis  Perm Territory  Moscow  Russian physicists  Novocherkassk  Russian tourism  Boris Khmelnitsky  Russian business  Enrique Iglesias 


Travel Blogs
Top Traveling Sites