Russia is renowned for its demure beauty and the notorious "no sex in the USSR". The tradition is staunchily supported by the advertisement control agencies that demand taking down "indecent" posters. Any public attempt to reveal the naughty side to Russian brides is severed and silenced.

      Last year a wedding salon in Yekaterinburg set up a billboard with a bride in lingerie and bridal veil. Interestingly, the ad copy read "Nowhere without a dress". However, the citizens were not amused and started complaining about the "overt eroticism" of the advert. Eventually, the media agency responsible for the ad "dressed" the bride (image on the left).

      A similar case is now reported to have happened in Ryazan. Once again a bridal salon put up a poster of a scantily clad, veiled bride, which did not amuse the local Federal Antimonopoly Service who demanded taking down an "obscene" ad.

      What remains to be understood, is why the branded lingerie and perfume ads are allowed to feature in the streets. The models often look more erotic and have even less clothes, compared to brides.

      Source: Bezformata.ru, Rvesna, Ryazan Info.