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The pharmacy net 36.6 is to rebrand half of its shops under the name Aptechnyy Sklad (Pharmacy Store).
The Pharmacy Store will offer the same assortment as 36.6, but price markup for 60% of the goods will be less. This should boost customer traffic by 30% during the current year.
The rebranding should be finalized by the end of the first quarter of 2012. The pilot shops were opened in the end of 2011 in Moscow and regions. 500 shops should be rebranded into Pharmacy Store and 496 shops will be remained under the name 36.6.
The pharmacy net 36.6 is the largest in Russia and has more than 980 shops. The company’s capitalization is about 4.9 billion Rubles.
Author: Irina Fomina
