The celebration of the Russian Pancake Week (Maslenitsa) will be held in London for the fifth time. According to the words of Sergey Shpilko, the head of Moscow Committee on tourism and hotel industry, the upcoming event will provide an advertising of Russia as a tourist destination.

      The project of Russian Maslenitsa appeared 5 years ago. It usually brings together city officials, artists, sportsmen, diplomats and various famous people. This event is extremely important for the development of Russian culture in the British capital and for creating of the positive image of Russia and Moscow.

      “Maslenitsa can be an effective measure of advertising of Russia's capital as a tourist destination”, - said Mr. Shpilko.

      Earlier the official said that a special teleconference between the Red Square and Trafalgar Square will be organized. The list of participants of the conference is to be confirmed.

      In 2012 the Pancake Week – the last week before Lent - will be held February 20-26. 

      Source: RIA Novosti. Image courtesy: Kallaway.