The toy store under the British brand Hamleys to be opened in Moscow, reports The Vedomosti. The first shop will be opened in the shopping center Evropeyskiy. The official opening ceremony is appointed at the end of March.
Hamleys will occupy about 1 700 square meters. The company Ideas4retail, owned by co-owner of Euroset Alexander Mamut and an former co-owner of the group re:Store Retail Eugeniy Butman, hold the negotiations on the license.
According the National Association of Toy Producers of Russia, the market of kids toys in Russia has amounted in $ 3.3 billion in 2011. It has risen 17 % for the year.
The kid toy store Hamleys was first opened in London in 1760.
Author: Irina Fomina