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St. Petersburg Man Plans to Be a Walking Advertising Banner
20.04.2012 12:58
St. Petersburg Man Plans to Be a Walking Advertising Banner

A St. Petersburg citizen has decided to earn money by selling space on his back for tattoo advertisements.

      Igor Lisovenko, 29, has tattooed his back in a grid made of 950 little squares - so-called “advertisement blocks”. Igor offers companies to place their logos in each square for 10 euros a month, or 600 euros for five years. He said he would not remove the tattoos after this term.

      However, Igor is not going walking around with a naked torso. The main idea of the project is a website that will publish photos of the ads on his back. He also plans attending different events of his clients and probably make special tattoos photo sessions. 

      Lisovenko says there is already one client who has bought five little squares, but his name is unknown. “We are working on his logo,” he said. “And the first picture will appear on my back in a week or two.”

      If the project is a success, Lisovenko will probably expand the advertising area to his arms and shoulders.

      According to Igor, he has made the decision to sell his back not because of profit but from dullness of his life. He is a salesman in a mobile phone shop, and spends one half of his day at work, and another half  in front of his computer. “I was just walking one day to work and suddenly decided to bring fun into my life," he said.

      Tattoo advertisements are not a novelty in Russia. Last year, over 3,000 people made temporary tattoos, advertising an instruments shop for 10,000 rubles ($338) each. However, most advertising managers are skeptical about this idea They say that serious companies are unlikely to buy such odd spaces for their advertisement. 


      

Sources: newsru.com RIA Novosti Image: style.rbc.ru


Author: Julia Alieva

Tags: St. Petersburg Russian people odd news advertising in Russia Russian advertisement 

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