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Angry Birds Target at Russian Bank Cards
4.06.2012 15:40
Angry Birds Target at Russian Bank Cards

Promsvyazbank and Internet Retail Solutions (Irsol), which represent the interests of the Finnish developer of video games Rovio Entertainment, have announced about issuing banking cards together with MasterCard, which are available in Russia from June 4. The cards will be the first Angry Birds branded product in Russia.


The cards will initially be printed in a batch of 100,000 by the end of 2012, after which Irsol will determine if there’s demand for another printing. The produced is planned to attract the customers, aged 25 -35. It is this age, which is the core of Angry Birds users.


The card will give the opportunity to buy goods at shops and in the internet. 4% annum will be awarded to the balance, says the official page of Promsvyazbank on Facebook.


The annual fee for using the branded card is 299 Rubles (about $9) for the first year, and 499 Rubles (about $15) for the next years.



Author: Irina Fomina

Tags: Russian banks     

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