Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Russia Opts For a New Tourist Logo
13.08.2012 12:42
Russia Opts For a New Tourist Logo

A new tourist logo exposing Russia as a travel destination has recently been unveiled by the Russian Tourism Agency. The logo comes in two languages, Russian and English; the inscription says "My Russia". According to the spokesperson, the logo stresses the newly found proximity to the West (hence the use of English), while also indicating the multitude of "Russias" by using the possessive pronoun "my". 

      The logo will remain in use until 2018. We reported last year about the problems Russia and particular regions and cities were experiencing with adjusting the infrastucture and tourist facilities to the travellers' needs: The Business of National Branding in Russia. The new logo clearly draws on the global examples, e.g. France or Brazil, mixing the tourist message with the colours of national flag. However, for a native citizen or an experienced marketer the logo may lack the precise flavour and appeal the Russian Tourism Agency is trying to advertise. 


Author: Julia Shuvalova

Tags: Russian tourism     

Next Previous

You might also find interesting:

The Moscow Kremlin Shifts to a Summer Schedule of Visitors Admission
Aeroflot Will be the First Airline In Russia to Introduce the SITA System
Pobeda Will Fly to Podgorica
Many Foreign Tourists Visited Sochi Casino
More Russian Tourists Go To Turkey

comments powered by Disqus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

Flowers Delivery

search on the map
Russian Literature  dance  Olympic Games 2012  Spartak Moscow  Jamaica  Censorship  Russian journalists  Day of Russian Cinema  Judaica  Bell Ringing  Arkhangelsk  All-Russian Festival Of Military History Clubs  Capital Partners  Gorky Park  Winzavod  Buyan Island  Gaming  Names  Russian Photography Museum  Serge Sudeikin  Nikolai Kryuchkov  Archeology  Anzhi Makhachkala  Sects  Novosibirsk  Tatneft   Moscow hotels  Live, Forest!   Russian history  Russian parks  National Library of Russia  Primorye  Moscow  Mercedes-Benz Fashion Week Russia  Rostov Region  Sochi 2014  Moscow mayor  Murmansk Monuments  FIFA Russia Cities  Russian economy  Russian Cinema  Far East  Russian business  Russian tourism  Russian Avant-Garde  Exhibitions in Moscow  Festivals  Painting  Large Hadron Collider  Russian Photographers 

Travel Blogs
Top Traveling Sites