Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Russia Opts For a New Tourist Logo
13.08.2012 12:42
Russia Opts For a New Tourist Logo

A new tourist logo exposing Russia as a travel destination has recently been unveiled by the Russian Tourism Agency. The logo comes in two languages, Russian and English; the inscription says "My Russia". According to the spokesperson, the logo stresses the newly found proximity to the West (hence the use of English), while also indicating the multitude of "Russias" by using the possessive pronoun "my". 

      The logo will remain in use until 2018. We reported last year about the problems Russia and particular regions and cities were experiencing with adjusting the infrastucture and tourist facilities to the travellers' needs: The Business of National Branding in Russia. The new logo clearly draws on the global examples, e.g. France or Brazil, mixing the tourist message with the colours of national flag. However, for a native citizen or an experienced marketer the logo may lack the precise flavour and appeal the Russian Tourism Agency is trying to advertise. 


Sources: http://www.travel.ru 

Author: Julia Shuvalova

Tags: Russian tourism     

Next Previous


You might also find interesting:

Tyumen Airport Opened An Exhibition
15.01.2017
All-season Tourist Center Operates In Ingushetia
30.11.2016
The National Tourist Office Of Mexico In Moscow Closed
11.05.2017
Russian Tourists Opted For Antalya In Winter
30.03.2017
Aeroflot Is The Strongest Airline Brand
07.02.2017



comments powered by Disqus




Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

Russian Parliament in Action

search on the map
TAGS:
False Dmitry  Moscow  Dick Advocaat  Elbrus ARM  Russian shops  Sobolkho Lake  Mercedes-Benz Fashion Week Russia  Russian tourists  Festivals  Marina Ladynina  Timur Bekmambetov  Exhibitions in Moscow  Bashkir Stonehenge  Russian rouble  Russian tourism  Yuri Gagarin  Sergei Ovchinnikov  Eccentricities  Russian culture  Maly Semyachik  EU sanctions  Dark Wave  Books  Russian spacecrafts  Russian business  Russian language  Russia-Turkey  Painting  Grigory Oster  Russian Internet  Russian Cinema  Fires  September Electric  Russia international  Russian Literature  Archeology  incident  Mistral ships  Comics  Olga Rozanova  obituary  Eurasian Modern Art Festival   Tweed Run  IT  Monuments in Moscow  St. Petersburg Parks   Russian history  BULTHAUP Design Gallery  elections in Russia  Festivals in Moscow 


Travel Blogs
Top Traveling Sites