A new tourist logo exposing Russia as a travel destination has recently been unveiled by the Russian Tourism Agency. The logo comes in two languages, Russian and English; the inscription says "My Russia". According to the spokesperson, the logo stresses the newly found proximity to the West (hence the use of English), while also indicating the multitude of "Russias" by using the possessive pronoun "my". 

      The logo will remain in use until 2018. We reported last year about the problems Russia and particular regions and cities were experiencing with adjusting the infrastucture and tourist facilities to the travellers' needs: The Business of National Branding in Russia. The new logo clearly draws on the global examples, e.g. France or Brazil, mixing the tourist message with the colours of national flag. However, for a native citizen or an experienced marketer the logo may lack the precise flavour and appeal the Russian Tourism Agency is trying to advertise.