Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Russia Opts For a New Tourist Logo
13.08.2012 12:42
Russia Opts For a New Tourist Logo

A new tourist logo exposing Russia as a travel destination has recently been unveiled by the Russian Tourism Agency. The logo comes in two languages, Russian and English; the inscription says "My Russia". According to the spokesperson, the logo stresses the newly found proximity to the West (hence the use of English), while also indicating the multitude of "Russias" by using the possessive pronoun "my". 

      The logo will remain in use until 2018. We reported last year about the problems Russia and particular regions and cities were experiencing with adjusting the infrastucture and tourist facilities to the travellers' needs: The Business of National Branding in Russia. The new logo clearly draws on the global examples, e.g. France or Brazil, mixing the tourist message with the colours of national flag. However, for a native citizen or an experienced marketer the logo may lack the precise flavour and appeal the Russian Tourism Agency is trying to advertise. 


Sources: http://www.travel.ru 

Author: Julia Shuvalova

Tags: Russian tourism     

Next Previous


You might also find interesting:

New Water Sports Centre Will Appear On the Shore Of the Rybinsk Reservoir
08.06.2017
The FlyDubai Airline Will Start Operating Flights From Dubai to Makhachkala And Voronezh
26.07.2017
Dagestan Airlines Will Fly From Buryatia To Irkutsk
28.11.2016
The Number Of Chinese Tourists In the Primorsky Territory Increased Almost Twice
08.11.2016
Mobile Tourist Office Opened In St. Petersburg
12.06.2017



comments powered by Disqus




Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

Russian Parliament in Action

search on the map
TAGS:
Aleksandr Mamut  Dagestan  Amur Autumn  Russian physics  Monuments in Irkutsk  Russian parliament  Izmailovo  Penza  Russian business men  Yak-130  Altai  Sverdlovsk region  contemporary art  Pavel Krusanov  Russian church  Arkhangelskoye  Russian Photographers  Russian Literature  Painting  incident  Mercedes-Benz Fashion Week Russia  New Year celebrations  Alfa-Bank  Russian physicists  satellite  Nikolai Rimsky-Korsakov  Music Festival Crescendo  Objects  Graphic Art  Russian history  oyster  Russian tourism  Russian society  Archeology  Nature Reserves  Caricatures  All-Russian Festival Of Military History Clubs  Evgeny Kondakov  accomodation in Moscow  Exhibitions in Moscow  Moscow  Veliky Novgorod  Denis Davydov  Russian business  Vladimir Zhirinovsky  Romanovs  Russian Cinema  Mikhail Prokhorov  South Stream  Samara Region 


Travel Blogs
Top Traveling Sites