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Russian paid TV market is one of the largest in the world. At the moment the number of subscribers is 28.6 million people. By 2016 this figure is to grow 31.5% and make up 37.6 million, shows the research of J’son & Partners Consulting.
Paid TV is usually broadcast via cable, satellite and IP-television.
Last year the leading players in the paid TV market in Russia were Tricolor-TV (the share in the market is 26%), Rostelekom (21%), MTS (11%), ER-Telecom (6%) and Akado (4%).
By the beginning of 2012 28.6 million people had started using paid TV. The penetration of the paid TV in 2011 is 52%. J’son & Partners Consulting forecasts the growth of subscribers up to 37.6 million by 2016 and the penetration up to 69%.
Sources: http://www.bfm.ru
Author: Irina Fomina
