Starbucks tends to open its first coffeehouses in St. Petersburg this autumn. The coffeehouses may be opened in the shopping centers Gallery, Peterland and Mega Dybenko, reports The Vedomosti.
The franchise company Moneks has announced about employing staff.
St. Petersburg is a lucrative market for Starbucks, the brand recognition in the city is much higher then in other Russian cities.
The initial investments in the project are estimated at about $ 2.5 thousand per square meter. The pay-off period may reach 2-3 years.
Starbucks owns 18 thousand coffeehouses in 60 countries of the world. The company started to work in Russia in 2007. Up to now the company has not left Moscow, managing 56 coffeehouses in the capital.
Sources: http://www.lenta.ru
Author: Irina Fomina