The number of outdoor advertisement will be reduced 35% after coming into force the new rules of outdoor ads placement, worked out by the Moscow Department of Mass Media and Advertisement. Currently 21 558 ad constructions are placed in the capital, new rules ban 7 500 out of them.

      

First of all Moscow will ban such formats as large format supersites at walls of houses (now there are 725 of them), boards fixed on city lightening and digital screens (there are 64 of them). Rooftop panels will be removed within the third transport ring.

      

The most popular format, 6õ3 billboard, will lose 1 000 its spots.

      

The Head of Moscow Department of Mass Media and Advertisement, Vladimir Chernyakov says, that the city is being cleaned of advertisement.

      

By 2013 the city hopes to create a civilized advertisement environment.

      

In 2011-2012 the city has made an inventory of all ad constructions in the city and found out that 60 % of them was illegal. Part of it has already been removed.

      

 

      

 

Author: Irina Fomina

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