The Moscow hype is fading away: in the last 6 years the number of Russians who were dying to move to the capital city has decreased, from 59% down to 47%. At the same time the number of those who opted for regional opportunities has doubled, from 9% to 18%. This tendency towards decentralisation appeals to analysts, even though they still point to many advantages of the capital city living.

      According to Leonid Evenko from the Higher School of International Business, decentralisation is a positive turn:

      "This is a natural process. It speaks volumes about the business expansion in regions, along with opportunities to develop local markets. We hear the government always wanting to delegate more activity to the regions, especially to small and medium businesses. This migrational shift is a truly positive result, demonstrating corresponding positive shifts in the country's economy and agriculture".

      Meanwhile, Sergei Zaversky of the Institute of Complex Strategic Research pointed out that, in addition to hidden potential and unexplored opportunities that abound in the regions, Moscow cannot compete in terms of climate and the speed of life. Too many traffic jams and migrants decrease Moscow's popularity.