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GUM, the main department store of Moscow, has gained recognition of its abbreviation as a trade mark. Now the Moscow GUM can demand other as minimum 18 regional GUMs to change their names, which they used to acquire during the Soviet times, reports RBCdaily.ru.
Now GUM is belonged to Bosco di Ciliegi, a Russian luxury-goods distributor and boutique operator. The main store is located in the heart of Moscow and faces the Red Square. GUM is also popular among tourists visiting the center of Moscow.
GUM –named stores are located in at least 18 large regional centers, such as Kazan, Vladivostok, Tomsk, Yekaterinburg and others.
Having registered “GUM” as a well-known trade mark Bosco di Ciliegi can demand these stores to change their names.
Sources: http://www.rbcdaily.ru
Author: Irina Fomina
