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Print media counts big profit from alcohol advertising
25.10.2012 18:05
Print media counts big profit from alcohol advertising

In September print mass media has fixed 69% growth from alcohol advertisement, reports the Kommersant referring to the analytical center Video International. The ban on the alcohol advertisement in print press, which will come into force in the very start of 2013 has caused such a high interest by the alcohol producers.


In July this year beer was classified as an alcoholic drink, so the requirements to its advertisement have been changed. Since July 23 the advertisement of beer was banned on TV, radio and outdoor advertisement. Print media has remained the only available type of media for alcohol producers.


In August budgets for advertisement grew 52% to 53.5 million Rubles. In September advertisement expenses grew 69% to 121.8 million Rubles.




Author: Irina Fomina

Tags: Business in Russia     

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