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The Press Will Lose Five Percent Of Their Income
29.11.2012 08:50
The Press Will Lose Five Percent Of Their Income

Print and online media will lose about 4-5 percent of their annual income in case of a total ban on alcohol and tobacco advertising.


In the first six months of 2012 tobacco companies spent 497 million rubles on advertising in the press, according to the last year's trends, this year-end advertising budget will reach 788 million rubles. Meanwhile, alcohol manufacturers spend even more money on advertisements in the press - in 2011 their advertising budgets reached 1.211 billion. Thus, the total income of the media on tobacco and alcohol advertising reaches two billion rubles a year.


The ban on advertising of beer and hard liquor in the print media will come into effect on 1 January 2013. Advertising of alcohol in the Internet has already been banned in July of this year. Advertising of alcohol on TV is banned in the afternoon and evening time. As for tobacco advertising, at the moment it is already banned on television and radio, as well as in the out-of-home media.




Author: Anna Dorozhkina

Tags: Business     

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