Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

The Press Will Lose Five Percent Of Their Income
29.11.2012 08:50
The Press Will Lose Five Percent Of Their Income
(Source: http://lenta.ru/news/2012/10/18/nodrugs/)

Print and online media will lose about 4-5 percent of their annual income in case of a total ban on alcohol and tobacco advertising.


      

In the first six months of 2012 tobacco companies spent 497 million rubles on advertising in the press, according to the last year's trends, this year-end advertising budget will reach 788 million rubles. Meanwhile, alcohol manufacturers spend even more money on advertisements in the press - in 2011 their advertising budgets reached 1.211 billion. Thus, the total income of the media on tobacco and alcohol advertising reaches two billion rubles a year.


      

The ban on advertising of beer and hard liquor in the print media will come into effect on 1 January 2013. Advertising of alcohol in the Internet has already been banned in July of this year. Advertising of alcohol on TV is banned in the afternoon and evening time. As for tobacco advertising, at the moment it is already banned on television and radio, as well as in the out-of-home media.

      

       


Sources: http://lenta.ru 


Author: Anna Dorozhkina

Tags: Business     

Next Previous


You might also find interesting:








Comment on our site


RSS   twitter      submit



TAGS:
Smoking in Russia  Georgy Leman  Bunker-42 in Taganka  Andrei Plakhov  Moscow restaurants  Alexander Djikia  New Films  Chelyabinsk regional museum   Pskov Region  Exhibitions in Moscow  Russian oil and gas industry   Russian singers  Moscow shops  Russian science  Pulkovo  Russian tourism  Novosibirsk Regional Studies Museum  Registration of a Foreign Citizen in Russia  Andrei Voznesensky  Kaliningrad Airport  Russian festivals  Russian scientists  Architecture Monuments  St. Petersburg  Moscow  Monuments  Princes  Crimean Tatars  Sculpture  Fyodor Fyodorovich  Zenit St. Petersburg  Mercedes-Benz Fashion Week Russia  Bukva-Grad  Svyatoslav Knushevitsky  Russian society  Contemporary Arts  Toilets  Novosibirsk  Russian Cinema  Buranovskie Babushki  Russian economy  Russian business  Volgograd  Nobel Prize  Exhibition of National Economy Achievements  Geno  Moscow actions  Ryazan Region  Russian airports  Russian Museums  


Travel Blogs
Top Traveling Sites