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The Internet is rapidly growing as an advertising vehicle, with 20 percent of ATL budgets of car producers going for online commercials.
According to a study by OMD Media Direction, which is an arm of the BBDO group, dealerships admit that digital media have proven to be more efficient than traditional TV spots.
They still invest up to 35 percent on the television audience, though. Print media accounts for only 11 percent of the budget, and radio only 7.
Among the Top-10 online advertisers are five major car brands – Volkswagen, Nissan, Renault, General Motors and Ford.
Sources: http://www.rbcdaily.ru
Author: Mikhail Vesely
