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Bolshoi Values Its Brand at $60MN
5.03.2013 13:11
Bolshoi Values Its Brand at $60MN
Photo Credit: http://latimesblogs.latimes.com

The Bolshoi Theater has finally put a value on its brand and image.

      Its lawyers have been busy filing suits against companies willing to exploit the world-acclaimed trademark for free, so they needed a benchmark to assess the damage, including potential one.

      Now abusers of the Bolshoi’s copyright rights may face up to 1.9 billion roubles, or some $60 million, in claims.

      This will help to protect the brand in Russia, but more work will obviously be needed to ensure the Bolshoi gets its royalties from foreign companies benefiting from its name.  




Author: Mikhail Vesely

Tags: Bolshoi Theatre Bolshoi    

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