Yandex users were divided according to their interests, based on their preferences, gender and city of residence.

Judging by requests, Moscow residents like to entertain and buy clothes. Makhachkala appeared to be the place of sports fans attraction, while the users from Vladikavkaz are interested in esotery. The citizens of St. Petersburg prefer to read about electronics. And Birobidzhan turned out to be the capital of culture.  The statistics collected by Yandex, according to the search service usage results, has confirmed the commonly known stereotypes: men are keen on automobiles, extreme sports and active leisure, as well as, women are interested in marriage, real estate and literature. The most active Yandex users are addicted to science.