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Govt Seeks Drugs Ads Ban
30.05.2013 16:39
Govt Seeks Drugs Ads Ban
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The Russian government is pushing for a complete ban on advertising of pharmaceuticals in the media, a move strongly opposed by the industry.

      The intention was reiterated on Monday by Health Minister Veronika Skvortsova, according to the Interfax news agency.

      The pharmaceuticals industry is fourth-biggest in terms of the ATL budgets, according to TNS data, and the ban would leave many key brands without support and make new launches very difficult, critics say. 

Author: Mikhail Vesely

Tags: Veronika Skvortsova     

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