Aeroflot, Russia’s leading airline, and English football club Manchester United signed a five-year contract with effect from July 1, 2013, where the Russian airline will be the official carrier of the storied franchise.
Aeroflot will provide strategic advice to the club on travel arrangements for the team and officials and will also provide charter services whenever suitable on its newest long-haul Airbus and Boeing airplanes featuring a state-of-the-art business class experience, repots the company in its press-release.
A physical version of the Manchester United branded plane will be introduced to the Aeroflot fleet and partnership branding will be seeded across Aeroflot’s marketing network. The partnership will also be integrated into Manchester United’s marketing channels, including Old Trafford and club media outlets as well as on the website and Facebook page.
Aeroflot has one of the youngest and safest fleets in Europe, with the average aircraft age between five and six years old. It was the first Russian carrier to be included in IATA’s Operational Safety Audit (IOSA) Registry. As a member of the SkyTeam global airline alliance, Aeroflot with its partners provides service to more than 1000 destinations in 178 countries and offers the shortest route between Europe and Asia via Moscow.
Author: Irina Fomina