Art. Lebedev Studio experts have elaborated the concept of Moscow design code.

Artemy Lebedev’s Studio in partnership with General Administration of Architecture and City planning has developed a guidebook of advertisement placement in the center of Moscow, authorized by Moscow Architecture and Town building Committee. The guidebook is needed to improve Moscow’s historical center appearance and to simplify obtaining of sign board installation approvals. The document is based on architectural and art concept of advertisement structure placement in the city’s historical center – on Bolshaya Dmitrovka, Bolshaya Sadovaya, Vozdvizhenka, Kamergersky and Stoleshnikov Pereulok, Kuznetsky Most, Novy Arbat, Rozhdestvenka, Petrovka, Tverskaya and 1st Tverskaya-Yamskaya streets. Studio staff members took the pictures of all building facades situated on abovementioned streets and classified all existing advertisement signage.