Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

First Russian Krispy Kreme Doughnut Shop Opens in Moscow
27.09.2013 10:09
First Russian Krispy Kreme Doughnut Shop Opens in Moscow
http://www.marketinginprogress.com/2008/09/23/lessons-to-learn-from-krispy-kreme/

Hundreds of doughnut lovers lined up along a downtown Moscow street, steps away from Red Square, as American franchiser Krispy Kreme opened its first cafe in Russia in September.

      Later Krispy Kreme expects to open 40 locations in the Russian capital under a franchising deal with famed restaurateur Arkady Novikov, whose eponymous holding already runs about 50 restaurants in the country, including some of Moscow’s highest-end dining spots.

      The 300-square-meter flagship cafe placed at Nikolskaya Street 4/5, beside the historic GUM shopping mall, hopes to attract local shoppers and tourists both with a classic doughnut assortment and with a chocolate-nut version conjured up especially for the Russian palate.

      One draw is that the doughnuts are baked at the cafe, right before customers’ eyes, circling around a glistening metallic conveyer in the glassed-off “doughnut theater.”

      Prices at the new cafe seem to support Moscow’s reputation as one of the world’s most expensive cities, as a single doughnut in Moscow going for about $2 (60 rubles) and an assorted dozen for almost $15 (480 rubles).

      North Carolina-based Krispy Kreme, founded in 1937, began its international expansion 10 years ago and now counts some 550 doughnut cafes abroad, with Russia becoming the 23rd country of presence, global director Jeffrey Welch said at the crowded opening Thursday.


Sources: http://en.ria.ru http://www.interfax.ru http://krispykremerussia.ru http://www.the-village.ru 

Author: Julia Alieva

Tags: Moscow Krispy Kreme Cafes in Moscow Moscow restaurants  

Next Previous


You might also find interesting:

Kazan Had High Popularity On Winter Holidays
29.01.2017
Russian Railways Holding Assigns Additional Trains
15.06.2016
Aeroflot Was Named the Best Airline Of Europe
17.04.2017
Bashkiria Formed Seven Tourist-recreational Clusters
25.03.2017
Healing Sleep On Hives Is Offered In "Turquoise Katun"
05.01.2017



comments powered by Disqus




Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

Russian Parliament in Action

search on the map
TAGS:
Alexander Sokurov  Lialia Kuznetsova  Chukotka  Cancer  Russian airports  Russian sports  Arctics  Trans-Urals  tourism  Helicopter  Russian business  Orthodox Church  Russian style  Film service  Maria Sharapova  nanotechnologies in Russia  Russian hotels  Mercedes-Benz Fashion Week Russia  Zenit St. Petersburg  Artiom Dzyuba  plagiarism  Moscow  Painting  Moscow events  Christmas holidays  Tver  Visa   Shakira  Archeology  Nadezhda Rumyantseva  Russian history  Ulan-Ude  Exhibitions in Moscow  Rock Music  Boris Eifman   Russian cities  Dolls  Russian tourism  Turkish stream  Russian Literature  car production in Russia  Navalny  Pobeda  Vandalism  Alatyr  Alykel Airport  Fyodor Schechtel  Russian Cinema  Russian courts  Khabarovsk 


Travel Blogs
Top Traveling Sites