Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

First Russian Krispy Kreme Doughnut Shop Opens in Moscow
27.09.2013 10:09
First Russian Krispy Kreme Doughnut Shop Opens in Moscow
http://www.marketinginprogress.com/2008/09/23/lessons-to-learn-from-krispy-kreme/

Hundreds of doughnut lovers lined up along a downtown Moscow street, steps away from Red Square, as American franchiser Krispy Kreme opened its first cafe in Russia in September.

      Later Krispy Kreme expects to open 40 locations in the Russian capital under a franchising deal with famed restaurateur Arkady Novikov, whose eponymous holding already runs about 50 restaurants in the country, including some of Moscow’s highest-end dining spots.

      The 300-square-meter flagship cafe placed at Nikolskaya Street 4/5, beside the historic GUM shopping mall, hopes to attract local shoppers and tourists both with a classic doughnut assortment and with a chocolate-nut version conjured up especially for the Russian palate.

      One draw is that the doughnuts are baked at the cafe, right before customers’ eyes, circling around a glistening metallic conveyer in the glassed-off “doughnut theater.”

      Prices at the new cafe seem to support Moscow’s reputation as one of the world’s most expensive cities, as a single doughnut in Moscow going for about $2 (60 rubles) and an assorted dozen for almost $15 (480 rubles).

      North Carolina-based Krispy Kreme, founded in 1937, began its international expansion 10 years ago and now counts some 550 doughnut cafes abroad, with Russia becoming the 23rd country of presence, global director Jeffrey Welch said at the crowded opening Thursday.




Author: Julia Alieva

Tags: Moscow Krispy Kreme Cafes in Moscow Moscow restaurants  

Next Previous


You might also find interesting:

Ecological Routes with a Length of 1,000 Kilometers will be Created in Sochi
12.01.2021
Cycle Track 75 km Long will be Constructed in the Stavropol Territory
09.11.2020
More than 30 Flights were Canceled and Delayed in Moscow
25.12.2020
The Ski Season at the Rosa Khutor Resort will Start on December 25
25.12.2020
The Great Valdai Trail will be Extended for Travelers by 121 km
17.12.2020



comments powered by Disqus




Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share


TAGS:
Romanovs  Murmansk  Satellites  the Crimea  Tsar Nicholas II  Transaero  Zika Virus  Grace Kelly  Russian markets  Moscow  Festivals in Moscow  March 8  reserve  Moscow skyscrapers   Horse Fair  Kolomenskoye  politics  St. Petersburg  Irkutsk  Art Exhibitions  Stepan Erzia  Mercedes-Benz Fashion Week Russia  Russian business  Moscow stories  Cherepovets  Russian opera  Moscow events  Days of Finland  Exhibitions in Moscow  Alexander Greenberg  Russian Cinema  Russian Orthodox Church  Moscow Urban Forum  Space Exploration  St. Petersburg Parks   Russian economy  Russian tourism  A5 Group  ROSCOSMOS  Bolshoi Theatre  Novosibirsk Monuments  Dmitry Bykov  Power Plants  Winzavod  Active Travel  the History Museum  Chess and Jazz Festival  Russian Rock Music  travel to Russia  Russian fashion designer 


Travel Blogs
Top Traveling Sites