Sberbank boasts a rapidly growing share of affluent customers among its base as it seeks to enhance service quality and distance from the bank-for-the-elderly image.

      According to an official statement, high-net-worth individuals hold more than RUR 740 billion on Sberbank's deposits.

      Currently, there are some 53,000 VIP clients but Russia’s biggest lender adds another 1,000 every month, said Maksim Poletayev, senior vice-chairman of the board.

      The bank set up a dedicated branch category to service these customers called Premier.

      To be eligible for such a status, VIP clients need to place RUR 8 million on accounts in Moscow and RUR 4 million elsewhere in Russia.

      Sberbank of Russia is the largest bank in Russia and CIS. The founder and principal shareholder is the Central Bank of Russia, which owns 50 percent of the Bank's authorized capital plus 1 voting share. The rest of the shares are held by international and domestic investors. The Bank's ordinary and preferred shares have been publicly traded in Russia since 1996, and the American Depositary Shares (ADS) were listed on the London Stock Exchange, admitted to trading in Frankfurt Stock Exchange and over the counter in the US.

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