Online public voting for the best investment brand project of the city closed at investment portal of St. Petersburg. Majority of votes were given for «I invest in SPB» logo, developed by the Investment Committee. Logo designed by the Committee has received 1004 votes surpassing Yelena Slobodina's project by 61 votes.
The voting lasted 3 weeks. Within this time about two thousand residents of St. Petersburg expressed their preferences for logos they liked best. Investment brand of St. Petersburg that was approved in the public voting will be used in activities specified in city’s marketing strategy, such as international exhibitions, conferences, business trips and so on. This brand will work for the improvement of St. Petersburg's investment attractiveness and city's significance as a business platform.
Author: Anna Dorozhkina