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IKEA Intends to Raise Prices in Russia
25.12.2014 15:03
IKEA Intends to Raise Prices in Russia

The famous Swedish company that designs and sells furniture and home accessories has recently announced the decision to raise prices in Russian stores starting from the end of December.

      According to Mariya Tikhonova, the head of IKEA Russia press service, the rise in prices will be slight. "We still have a major task to stay appealing for Russian buyers even considering the complicated situation with the Russian rouble", she said. It is also said that, in particular, the rise in prices will affect IKEA kitchens, organizing systems and wardrobes.

      The first announcement about IKEA rising prices in Russia because of changes in rouble's course came on December 2. "Unfortunately, our operating activity still depends on many external factors despite the fact that over 60% of IKEA products selling in Russian stores are now made in Russia", IKEA press service said then.

      IKEA is a multinational group of companies which was found in 1943 in Sweden. It designs and sells ready-to-assemble furniture, crockery and elements for interior design. It is well-known for its unique eco-friendly design, moderate prices and many good ideas for small flats and rooms. There are currently 14 IKEA stores in Russia.

Author: Julia Alieva

Tags: IKEA crisis rise in prices   

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