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Apple Is Leading
25.01.2015 13:51
Apple Is Leading

Apple is the first company in sales of smartphones in Russia in monetary terms for the first time. This is stated in the research by the “Svyaznoy” retail chain conducted on the basis of GfK data.

      At the year end 2014 the sales of Apple smartphones amounted to 67 billion roubles or 30 percent of the total turnover of the market in monetary terms, while in 2013 the same indicator made up only 21 percent. In 2014 the sales of iPhones grew 1.8 times, as compared with the year 2013. In quantity terms the leader is still Samsung, and Apple ranked second with the sales of 2.7 million smartphones. The growth of Apple’s sales in 2014 was 60 percent higher than in 2013. Apple managed to achieve the first place in monetary terms thanks to record sales in the fourth quarter. About 1 million smartphones have been sold, the share of iPhone in monetary terms reached 36 percent.

      The previous record was achieved in the first quarter of 2014 and made up 28 percent of the market turnover in monetary terms.


Author: Anna Dorozhkina

Tags: Apple     

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