Rolls-Royce Motor Cars announced 2015 saw record sales in Russia and second-highest ever recorded in its 112-year history.
A total of 3,785 hand-built motor cars were commissioned by customers worldwide last year.
The company did not specify how much hand-made units it sold to Russians, but mentioned a 1 percent growth in its press release.
Torsten Müller-Ötvös, CEO, said, “2015 was a year of tremendous challenge for the entire luxury industry. I am very proud of our success which was achieved against a backdrop of considerable global uncertainty. We have proven that our long-term strategy of globally balanced, sustainable and profitable growth is delivering and we have maintained our position as the world’s leading luxury manufacturer. I am quietly confident of a strong year in 2016.”
Sales were driven by the enduring success of Wraith and Ghost family motor cars, whilst Phantom remains the company’s pinnacle product globally, reaffirming its status as the world’s most desirable super-luxury good. In 2015, Rolls-Royce once again sold more cars in the +€200,000 net segment than any other manufacturer, maintaining a position it has held unchallenged over the last decade.
As part of the marque’s commitment to long-term sustainable growth, Rolls-Royce announced five new dealerships during 2015. This brings the global dealership network to 130, with further expansion planned for 2016. Rolls-Royce Motor Cars Abu Dhabi was the best-selling Rolls-Royce dealership for the third consecutive year, says Bmwblog.com.
In the face of a highly challenging global business climate Rolls-Royce Motor Cars continued undeterred with its long-term sustainable growth strategy. In September, the unveil of the new Rolls-Royce Dawn drophead coupé stunned the market, breaking all previous records for pre-orders whilst attracting a more social, younger generation of successful people to the marque. First customer deliveries will take place in the second quarter of 2016, adds Bmwblog.com.
Author: Mikhail Vesely